Unlike what many other companies want you to believe, search engine optimization is not magic. It is not a chess game or a puzzle, and it isn’t a get rich quick scheme. In fact, it’s more of a science; based on the complex ever-changing algorithms that search engines use to match searchers with the websites they’re looking for. Search engines use data interpretation tools, called spiders, to read and interpret a myriad of signals on every site on the web.
This is where we come in. We have spent years developing the most effective ways to strategically integrate these signals into the code, content, and architecture of your website so that search engines match it with your target keywords; but even that isn’t what truly sets us apart. Where we truly outshine the others is in applying search engine optimization techniques in ways that improve the design, functionality, and user experience of your website, instead of compromising them. At Cadre, our goal is to make sure our clients never have to choose between a website that looks amazing and a website that gets results. We believe you deserve both.
The average Cost per Click for an average company which pays for
the PPC is 6.6 times more than our average client pays for an
Numerous studies show that people do not trust PPC links as much as Organic links. Many times you saw links on Google’s search pages which are placed into the colored bar – those are Pay Per Click links. People might check them out now and then, but they’d probably choose the white background link beneath, which looks like it has earned its position. Thus, much of the PPC traffic turns into a wasted investment, when people come and go, while you have to pay for all their visits.
Another disadvantage is that when you stop paying for PPC, your website’s top online presence immediately disappears. With an effective Organic SEO, your rankings tend to stay visible for months even if the work on SEO has stopped for some reason. Clients derive an ongoing benefit from multiple clicks from the same link.
Organic SEO can get benefits for company’s brand online by making different pages of your website occupy multiple spots. As a result, potential clients see your company name over and over. That helps maintaining your brand identity and marketplace dominance for your particular set of keywords.
Our “Secret Sauce”
5 years ago our Chicago based SEO company invented an algorithm, which was constantly updated ever since. Currently this algorithm consists of 7 steps which let almost any kind of website dominate its market niche on search engines.
What to expect:
Every SEO case has its own ins and outs. However, in most cases we achieve first page Google results for promoted list of keywords within 2-4 months, increasing website traffic, attracting those who already search for the company.
Does it work?
Generally SEO is able to put your brand among the industry leaders and build customers’ loyalty through building the sustainable resource that independently produces sales and grows residually. See “Do the Math” to find out how organic SEO can dramatically decrease an industry average cost per click and cost per sale.